How SMS Marketing Is Benefiting Various Online Businesses
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Did you know that you could use SMS marketing to help your business grow? Here are a few of the businesses which can benefit from SMS marketing:
Entertainment spots
The first businesses to start using SMS marketing were bars and nightclubs. This is because they find bulk messaging to be a low-cost method of promoting specials and informing customers about the entertainment planned for the near future. Announcements like these are usually time sensitive and SMS is the best way of spreading the word quickly. Plus, it reaches people who are on the go.
Service businesses
Any service related business like dentists, home maintenance experts, fitness centers, veterinarians, etc. can take advantage of SMS marketing too. They can use text messaging for delivering appointment reminders to their clients. This is great because reminders don't really warrant a reply. It's simply information which is being delivered in a quick and painless way. Studies have shown that SMS reminders can help decrease the number of no-shows at appointments.
Retail stores
This is a terrific way for stores to let customers know about special deals, new products, etc. Some retailers even choose to offer text only coupons. Texts can also be used for opinion polls.
Food establishments
Bulk SMSs have been used by the restaurant industry for a very long time. They can target people at key moments of the day. When they are deciding where to go for lunch or dinner. They also make it easier for restaurants to circulate daily deals or promotional offers. People like to think with their stomachs.
Realtors
Real estate firms can use SMS marketing to let their customers know about open houses or fresh listings. Real estate is a highly competitive industry and being the fastest is essential. Most real estate agents spend very little time at their desks. Offering mobile solutions can prove to be quite beneficial to them.
Radio, TV and publishing
When the goal is to increase viewership or readership, there is nothing that can work better than SMS marketing. Engagement is key here. SMSs could be sent regarding changes in programming or when new articles are posted online. Readers will know where to be at all times. It can also be used to get fans excited during the build up to a major event. It's all about being creative.
Online business
And finally, online businesses. SMS marketing is highly flexible and can be used by e-commerce sites as well as most other websites. By including a link to a signup/subscribe form, internet businesses can greatly benefit from using bulk SMS marketing to announce the arrival of new services or items on their site or to publicize sales events. The texts could even contain URL links to the website or event. Mobile marketing should not be ignored when it comes to online businesses. It is still a very effective way of spreading the word. Perhaps it is time you started using SMS marketing for your benefit.
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Source by Shweta Singh
