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About William Painter

It all started with a friendly dare to do a handstand on the Hollywood sign. My reward for completing the dare with a visit from a police helicopter commanding me to get down. In my haste, I left my brand-new $500 designer sunglasses at the top of the sign.

The good news: I was released with a warning.

The bad news: I couldn’t retrieve my sunglasses.

Where was the lifetime guarantee? Where was the commitment to me, the customer?

We discovered that three corporations own 90% of eyewear, and none of them put the customer first. We couldn’t resist challenging that norm. Rather than profits, we would prioritize customers. Rather than focusing on keeping costs low, we would design the best product on the planet.

We were total outsiders to the industry, so we started engineering from scratch. As you’d expect, several companies told us we were fooling ourselves by thinking we could outperform the name-brand corporations dominating the industry… but that only stoked the flame.

Our endeavor was clear and our commitment was resolute. So, we traveled the world in search of the best materials and sourcing on the planet. We unleashed our “inner nerd” to ensure every detail was perfect.

And so, the brand we proudly call William Painter was born.

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